Film Industry assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is a very strong response showing good knowledge of the CSP: close to A* Q3 is an impressive extended answer.

EBI: For an A* you need a little more accuracy in your use of terminology and a little more question focus. More question focus on the theory could have helped with q3.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

3/3

5/6 One of my points was similar to another.

7/9 More focus on the question and better use of terminology could have helped.

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

One strategy that was used to promote the film is premieres, more importantly in one of these premieres Bruce Springsteen himself attended which generated a large following and an audience to show up to the premiere.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

-Some industry figures suggested the film was released too closely to Yesterday – another

British comedy featuring popular music that was far more successful at the box office.

-New technology is opening new ways to distribute films and Blinded By The Light now has an

extended slot on Amazon Prime which will bring in some of the money it has lost. However,

it remains the perfect example of why the cultural industries are a “risky business” as

Hesmondhalgh says.

-Blinded By The Light then received a huge, global marketing campaign to try and turn the

film into the next Bend It Like Beckham global hit. This could easily have cost more than the

$15m production budget.